Chuck Reynolds
Scott Advertising


New York, NY (July, 2015)

Seaguar®, the inventor and world leader in fluorocarbon and premium fishing line, has expanded its portfolio with the launch of two new technique-specific fishing lines targeting heavy cover applications.

Flippin’ Fluoro and Flippin’ Braid are the brainchild of Denny Brauer, legendary flipping expert and BassMaster Classic® Champion, according to Gerry Benedicto, Seaguar General Manager. “Denny’s interest in creating lines specifically for flipping applications really got the ball rolling about two years ago. His familiarity with Seaguar and his expertise in designing flipping rods, reels and lures helped us establish the framework for the right lines needed for this go-to technique.”

Brauer identified strength and sensitivity as the key characteristics required in the new Flippin’ lines. “This is about pulling big fish out of the nastiest vegetation you can find,” said Brauer. “You’re on a short line, and you need to feel the quick reaction strike and then literally horse the fish out of heavy cover.” He added, “Your line is one of the most important aspects of the presentation, and now Seaguar has made selecting the right line simple.”

Shipping to retail stores in the fall of 2015, Seaguar Flippin’ lines are available in both fluorocarbon and braid formats to meet different angler preferences. Both lines are packaged on 100 yard spools to better accommodate flipping-specific reels and reduce any line waste.

  Line Qualities Spool Size Lb. Test
Best-in-Class Impact & Knot Strength
Remarkable Abrasion Resistance
Virtually no-stretch for extra sensitivity & better hook sets
100 yards 20, 25, 30
Round profile, 8 micro-weave strands in Lo-Vis black
Exceptional Impact Strength & Abrasion Resistance
No- stretch for extra sensitivity & better hook sets
100 yards 50, 65

Flipping is one of the most popular ways anglers fish for bass. Seaguar research shows that 9 out of 10 anglers use this technique when bass fishing, and 8 out of 10 have purchased rods and reels specifically for flipping. The launch of the line will be supported with the Flipping Encyclopedia Video Series. This collection of educational video shorts will feature Denny Brauer walking through the basics and benefits of the flipping technique, including when and why the presentation is critical, as well as explaining his equipment and lure choices based on the time of year. Brauer will also be featured in TV, print and electronic media to build awareness and trial for the new Flippin’ lines.

The Flippin’ lines are the second application- or species-specific products Seaguar has introduced recently. In 2014, Seaguar introduced STS, the first species-specific fluorocarbon leader material targeting Salmon, Trout and Steelhead. This product line was developed to meet the needs of anglers in the Pacific Northwest, the Great Lakes and the Northeast fisheries.

For more information, call 502-883-6097, write Kureha America, LLC., Seaguar Division, 4709 Allmond Ave - Suite 4C, Louisville, KY 40209.

Product images available for download. Go to Dropbox Directory ››